Most protein cookies taste like protein cookies. This one tastes like a cookie.
One pouch of chocolate chip mix makes 12 real cookies — 87 calories and 8g of protein each, with 50% less sugar than a standard cookie mix. Soft, chewy, all natural, and nothing chalky about it.
87Calories per cookie
8gProtein per cookie
50%Less sugar
12Cookies per pouch
Same 8 grams of protein. A third of the calories.
Against the two cookies people actually reach for: the shelf protein cookie, and a bakery chocolate chip cookie. Compared at one label serving, which is where the shelf brands get quiet — and at the till, where a pouch of ours gives you 96g of protein for $12.99 against $18 of Lenny & Larry’s.
| Per label serving | Bell’s cookie1 baked cookie | Lenny & Larry’s Complete Cookie½ of a 4 oz cookie | Bakery chocolate chip cookie1 large cookie |
|---|---|---|---|
| Calories | 87 | 210 | ~350–400 |
| Protein | 8g | 8g | 3–4g |
| Sugar | 50% less | Baseline | Two to three times more |
| Whole cookie | 87 cal · 8g protein | 420 cal · 16g protein | ~350–400 cal · 3–4g protein |
| Flour and base | All-natural, recognizable | Enriched wheat flour, vital wheat gluten, pea and rice protein | All-purpose flour, butter |
| Sweeteners | No sugar alcohols | Cane sugar, invert sugar, dextrose | Cane sugar, brown sugar |
| Additives | None | Vegetable glycerine, palm fruit oil, sunflower lecithin, xanthan gum, guar gum, natural flavor | Usually none |
| Texture | Soft, chewy, warm from your oven | Firm and chewy, shelf-stable | Soft — and that’s the point |
| 96g of protein costs | $12.99 — one pouch | $18.00 — six cookies at $3 each | Not the point |
| What you get | 12 cookies for $12.99 | One wrapper | One cookie, gone by the car |
Competitor figures from Lenny & Larry’s published nutrition panel and ingredient list for The Complete Cookie® Chocolate Chip (4 oz, two servings per cookie); bakery figures are a range across common large chocolate chip cookies. Trademarks belong to their owners; comparison is for information only.
No chalk, no aftertaste
The bar we set wasn’t “good for a protein cookie” — it was the chocolate chip cookie you grew up on. Soft, chewy, real cookie texture, no gym-supplement finish.
Ingredients you can pronounce
All natural, start to finish. No sugar alcohols, no artificial sweeteners, no gums or glycerine holding a wrapper-ready cookie together for six months.
A pouch, not a wrapper
Mix, scoop 12, bake. Dessert tonight, gym-bag snack tomorrow, and it still fits the macros either way.
Ten minutes
The best part of a cookie is that it’s still warm
A wrapper can’t do that. 12 cookies a pouch means one now, a few for the week, and a kitchen that smells like a kitchen instead of a supplement aisle.
“I’ve tried every protein baking mix out there and they all taste chalky. Bell’s is the first one that actually tastes like the real thing.”
— John S., verified review
One pouch, 12 cookies, $12.99
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Clean, All-Natural
Thoughtfully sourced ingredients you can feel good about.
Made with care
Family-tested recipes reimagined with protein.
Women Owned
Created by a health-conscious mother and daughter.